Santa Barbara Current

Santa Barbara Current

As I Was Saying...

Hollister Avenue: A Disaster in the Making

By Scott Wenz

Oct 31, 2025
∙ Paid

Goleta, CA — The new traffic pattern on Hollister Avenue is being called an improvement by city officials, but for residents and business owners, it’s a disaster. Hollister isn’t just any road — it’s a critical transportation corridor and the only east–west route connecting North Goleta to Santa Barbara on the beach side of Highway 101.

Everyone who live…

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