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Jeff barton's avatar

The art of persuasion or propaganda is a powerful tool used to sway minds to buy a particular brand of deodorant or vote for a particular candidate. A pioneer in the field of public persuasion, Bernays understood that the psychology of groups and of group identity could be used to influence thought. Famously, Bernays conceived of a campaign to promote cigarette smoking to women who were far less likely to smoke than men. The campaign sought to associate smoking with breaking from mores which were perceived as restrictive of women's freedoms and their ability to express womanly desire. Cigarettes were associated with "torches of freedom for women whose feminine desires were increasingly suppressed by their role in the modern world". We are on the cusp of a revolution in the methods of manipulating public opinion and it is AI. While very effective, traditional methods of persuasion relied on group psychology, the new AI powered propaganda will be tailored to each individual. AI has the ability to know much about me personally such as what web sites I visit, what I buy, who I communicate with, what I write on The Current , my emails, what car I drive, where I have been and where I am at any time I have a phone with me. I believe that an individually tailored propaganda will be the most powerful tool yet in the quest to mold public opinion. Based on analytical tools and brute force statistical correlation, AI has the computational might to craft individually persuasive arguments for each of us. I believe this will be an immensely powerful force and as far as I can tell it is in the hands of evil.

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Bill Russell's avatar

Once upon a time, it's kind of like when some grew up with parents that drove a Chevy, offspring won't drive anything else other than a Chevy. Fords are crap. Politics seems to be like cars. Grow up to be a Dem, most likely a Dem for life and Republicans are idiots. Absolutely no logic or common sense applied. If a neighbor is driving a Ford without any problems and your Chevy falls apart each weekend, the Chevy remains as the perfect car. Biases overpower common sense. We are learning this like never before with Trump Derangement Syndrome, or TDS. Trump can do the greatest things for the country and the Dems simply won't admit it. It's frustrating, but that's the way it is.

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